Each year Underbelly hosts get together of like-minded folks to talk about design and be inspired by industry professionals. This year I was lucky enough to help bring this radical visual identity to life for the event. Being a spring event, we wanted to loosely base the look and feel on spring baseball with some retro vibes. I created a hand-drawn wordmark fit for a vintage baseball tee. The visual identity was tied together with a vivid color palette and illustrations by Matt Scribner.